外贸英语培训:如何才能保持与客户的联络?

admin   2018-11-27 14:36:34 阅读:

  外贸英语培训:如何才能保持与客户的联络?在外贸交易过程中我还需要注意的事情就是经常要和客户保持联络,定期的沟通,对于发展任何关系来说都是至关重要的,无论工作关系还是私人关系。那么下面就一起来了解下吧。

一、保持沟通

  Regular communication is crucial to developing any relationship, whether business or personal. But how do you know when to follow-up by phone, email, or in person? And how often? A customer relationship management (CRM) program can show you at a glance how long it has been since your last interaction with a client. That way, you’ll know if it’s time to reach out to them again. Proactive communication tells the customer that you are genuinely interested in his or her business; it also shows that you are on top of your game.

  定期的沟通,对于发展任何关系来说都是至关重要的,无论工作关系还是私人关系。但是怎么才能知道什么时间适合通过电话、邮件或者亲自和客户联络呢?多久联络一次呢?客户关系管理系统能够让你一眼看出距离和客户上次联系的时间已经多久了。这样的话你就会知道是否应该再次去联系他们。积极主动地与客户沟通能够让客户体会到你真的非常重视与他的合作,也表明一切尽在你的掌控之中。

二、 通过细节加深客户对公司的印象

  Keeping notes on each interaction you have with your customers pays off in spades. Knowing what you last discussed, what they recently ordered, or their general preferences (before each new phone call, email, or meeting) lets you wow your customer with how well-informed you are. Customers will notice and appreciate your professionalism.

  充分记录和客户的每一次互动能够为你带来丰厚的回报。每一次电话、邮件或者当面沟通之前先了解清楚你们上一次的谈话内容、客户上次的订货清单以及他们的偏好,这些能够让客户对你的专业度感到吃惊。客户会留意到并且欣赏你的专业度。

  Attention to detail can also be expressed in hand-made details, like careful product packaging or personally-crafted instructions, for example.

  对细节的重视也可以通过一些手制的物品来表达,比如精心包装的产品或者亲手制作的客户注意事项卡。

  Providing excellent attention to detail is one way to create reciprocity in your interactions with customers. Customers will see the care that went into your communication or product and feel obligated to leave a good review or tell their friends about it.

  对细节的关注是创造与客户之间互惠互利的一种方式。客户从你的沟通和产品中能够感觉到你的诚意并感觉自己有责任为你树立好的口碑并将之推荐给朋友。

三、个性化的沟通

  Another way to make customers feel important is to reference things they’ve said or requested in the past. Periodically reviewing your correspondence will remind you of specific details that they’ve mentioned (whether business-related or not). The more you personalize the business you do with each client, the more loyal clients will become. It could be something as simple as their love of mocha frappuccinos, their birthday, or another personal detail that you remember that makes you outshine your competition.

  另一种让客户感觉到自己受重视的方式就是参考他们以前说过的话或者提过的要求。定期的浏览一下双方的沟通记录能够让你关注一些他们曾经提到过的特别的细节(无论工作关系还是其他关系都是如此)。越是为客户提供个性化的服务,顾客忠诚度越高。这可以很简单,简单到他们喜爱的抹茶法布奇诺、他们的生日、或者一些其他私人化的信息,记住了这些细节性的东西能够帮助你在其他的竞争对手中脱颖而出。

  Even the smallest personal touch, like offering mints to restaurant customers at the end of a meal, can make a huge difference in customer satisfaction.

  即使是最小的个性化服务,比如餐厅在客人用餐之后为他们提供薄荷糖,也能够让你的客户满意度骤升。

  Make your appreciation known.

  让客户知道你对他们的感恩。

  Everyone loves to hear “thank you,” so why not have a customer appreciation event to make your company stand out. Invite your best customers over for coffee and pastries, or throw a big BBQ. Doing so gives you a chance to show your appreciation, and will further cement your relationship with your customers.

  每个人都喜欢听谢谢,所以为什么不做一场客户答谢活动来让你的公司脱颖而出呢,邀请你最好的顾客来喝咖啡、参加party或者办一场烧烤活动。这么做能够给你一个机会来表达对客户的感谢,并且能够进一步加深与客户的关系。

  以上就是CZ外贸英语网为您整理的关于外贸英语培训的相关内容《外贸英语培训:怎么进行报价》希望对您有所帮助。如何维护客户关系 这个或许也是你关心的话题。

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